With the start of the holy of month of Ramadan, UAE consumers will experience a sudden shift in their daily routine. While fasting offers several health benefits, depending on one’s current state of health, every individual will need to be conscious of how they adapt to the new schedule. Launching an all-new smart device this Ramadan, global technology brand, OPPO, brings its first-ever wearable smart device – OPPO Band – to the region. OPPO Band provides continuous blood oxygen monitoring and multiple workout modes that help consumers to keep a constant check on their health and maintain a healthy lifestyle.
During Ramadan, people who fast experience a change in their eating habits. In addition, family gatherings and activities often run late into the night, altering sleep patterns. The OPPO Band’s health monitoring function is specialised to detect sleep problems. It supports accurate sleep monitoring, heart rate monitoring, and continuous SpO2 monitoring—providing comprehensive records and analysis of a user’s sleep health.
Besides sleep-related problems, young adults are also concerned about physical exercise during Ramadan, and the OPPO Band is here to make the workout easier. It has 12 built-in workout modes for running, walking, cycling, yoga, and other popular sports such as swimming, badminton, cricket and more. With the OPPO Band recording the exercise data, users can check their progress using the HeyTap Health app, which is key to motivating users.
Tarek Zaki, Senior Product Manager at OPPO MEA, said, “The adoption of digital health has increased exponentially over the past 12 months, opening up opportunities to monitor individual health and wellness through digital apps and wearable devices. Driven by our theme of ‘Technology for Mankind, Kindness for the World’, OPPO has innovated the OPPO Band to meet the needs of consumers who want the convenience of technology to help them stay healthy and fit. Launching OPPO Band for the first time in the UAE during Ramadan demonstrates our commitment to providing smart solutions that enrich and elevate the lives of consumers. Complementing the brand’s smart ecosystem,OPPO Band continues OPPO’s pursuit of providing customers with smart devices that offer unique functions in OPPO-signature designs.”
Fitted with a built-in optical blood oxygen sensor, OPPO Band records blood oxygen saturation per second. During an eight-hour sleep cycle, it conducts non-stop SpO2 monitoring 28,800 times—fully measuring the user’s body oxygen saturation. With its continuous SpO2 monitor and professional sleep monitor, the OPPO Band can help users to develop healthier sleep habits during Ramadan.
The OPPO Band also comes with a built-in heart rate monitor that can monitor the user’s heart rate around the clock. If the heart rate is too high, the smart band will vibrate to warn the user of irregular heartbeat. With the OPPO Band measuring heart rate during exercise, users can avoid over-training and learn what pace they need to keep, to ensure that they are progressing towards their goals, safely.
Responding to the younger generation’s need to show a personal, distinctive style, the OPPO Band provides a wide range of choices when it comes to the watch face and strap. The strap comes in two colors, black and lavender; and the watch face is available in over 40 different designs for users to switch between, finding a design fit for every occasion and mood.
The OPPO Band can also work as an extension of the user’s smartphone. Users can receive messaging and call notifications, control music playback, and even find their mobile phones through the band. As for the battery, the OPPO Band uses a high-performance, low-power processor. Made with a large 100mAh battery, it can be fully charged in just 1.5 hours.
Now available across major retailers and e-commerce platforms in the UAE, the all-new OPPO Band is priced at AED 179. With its appealing design and well-built fitness capabilities, the OPPO Band is here this Ramadan to activate the users’ health, right from their wrist. For more information, visit www.oppo.com/ae.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.