40+ Women are Being Ignored by Silicon Valley

It’s no secret that women over the age of 40 represent a growing, diverse and economically powerful group.  However, the unique health, wellness and innovation needs of the over 53 million women in the United States aged 40-65 have largely been ignored by Silicon Valley.  To help, The FemAging Project and Keiretsu Forum Southern California have partnered to bring together physicians, investors, innovators and entrepreneurs to discuss, illustrate and explore opportunities and challenges during their virtual event “The FemAging Era: Advancing Women’s HealthTech Innovation and Investment” to be held on May 20, 2021 at 12:00pm EST/9:00am PST.  Additionally, the event will provide innovators with the opportunity to pitch their products and services designed for women ages 40+ to angel investors and venture capitalists.

“Women at this stage of their lives have significantly different needs and could benefit greatly from tech advancements”

“There is a $600 billion opportunity for HealthTech innovators and investors to develop creative strategies for this burgeoning demographic,” says Denise Pines, The FemAging Project Co-Founder.  “Women at this stage of their lives have significantly different needs and could benefit greatly from tech advancements such as wearables, health trackers, diagnostic devices/tests and more wellness solutions to help them take control of their midlife health.”

The event will offer panel discussions on topics such as Beyond Fertility: Exploring the Why Behind the Women’s Health GapWomen’s Health Investors on the FemAging Opportunity and What Does Agile Innovation Look Like in the FemAging Era?

The event will culminate with the FemAging Fast Pitch Competition, where innovators will present their health, wellness and wellbeing solutions. Judges for the competition include executives and founders from McKinsey & Company, the Female Founder Fund, SteelSky Ventures and Portfolia, among others.

Finalists for the competition include, Articulate Labs, Amazing Sides, Bone Health Technologies, Caire Beauty, COSM, GlycanAge LTD, InControl Medical, Madorra, Moxy Patch, and Nesa Medtech

Connie Harrell, President, Keiretsu Forum SoCal added: “There is so much opportunity in the FemAging market and we are excited to partner with The FemAging Project to support this growing demographic.”

Registration for FemAging Era Event https://www.femaging.com/femagingera/

Editor’s Note:  Denise Pines and Fard Johnmar are available for interviews.  Please contact Ginger Campbell at 323.933.4155/213.760.7414 (cell) or ginger@snap-productions.com

for more information.

About Keiretsu Forum Southern California

Keiretsu Forum Southern California is a region within a global investment community of accredited private equity angel investors, venture capitalists, business leaders, serial entrepreneurs, universities, and corporate/institutional investors. www.k4socal.com.

Since Keiretsu Forum’s founding in 2000, its members have invested more than $1 billion in companies from a myriad of industries. www.keiretsuforum.com

About The FemAging Project

The FemAging Project provides health and tech industry leaders and investors with research and education that helps drive global innovation focused on the health and wellness needs of women ages 40+. Learn more about the Project at www.femaging.com.

About Keiretsu Forum Southern California

Event and Pitch Competition to Focus on Gaps, Innovations and Opportunities in the Health and
Wellness Market for Women Ages 40+

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